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Job description
DB Schenker is looking for a Content Marketing Manager to join our Global Marketing Team. In this role, marketing or related experience is required, preferably gained in a B2B environment. The Digital Marketing Manager is part of our Global Competence Center Digital Marketing team that leads the website, marketing automation, performance marketing and analytic activities.
He/she supports the content management of our website universe and leads projects related to this channel. This includes the creation of marketing copy and assets which stimulate an engaging experience throughout the customer journey.
Experience with content management systems and content publishing in combination with content creation is desired. First experience in managing complex projects with multiple stakeholders in an international environment and in collaboration with external agencies is beneficial.
Responsibilities:
- Manage and publish website content to support our overall online presence and lead generation activities.
- Create engaging content for campaigns, products and services in line with our content strategy.
- Optimize website content and structure for improved user experience and search engine visibility.
- Support the execution of multi-channel campaigns, search engine marketing initiatives and marketing automation activities.
- Lead the localization process and global roll-out of content in close alignment with our regional teams.
- Monitor website performance metrics and provide insights to drive continuous improvements.
- Collaborate closely with lead agencies and cross-functional stakeholders inside and outside the organization.
- Support defined marketing projects within the global marketing team.
Qualifications
- Fluent in English
- Well-versed with working and communicating effectively in an international environment.
- Exhibits the ability to balance creative and conceptual work with detailed project management skills.
- Team player and manages multiple projects simultaneously with ease.
- Familiar in Search Engine Marketing mechanisms with focus on SEO.
- Experienced in copy writing (English language).
- Website-savvy and experienced in content publishing, including usage of content management systems and reporting tools.
- Experience in the related field, ideally gained in a B2B marketing environment.
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About us
At DB Schenker, you are part of a global logistics network that connects the world. A network that allows you to shape your career by encouraging you to contribute and truly make a difference. With more than 76,000 colleagues worldwide, we welcome diversity and thrive on individual backgrounds, perspectives and skills. Together as one team, we are here to move.
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Disclaimer
If you are interested in this exciting position and would like to join and contribute to a motivated team, then we look forward to receiving your application.
Do you have any further questions? Do not hesitate to contact us.
David Miller
Talent Acquisition Partner
job@dbschenker.com
Schenker AG
Kruppstraße 4
45128 Essen
Germany
DB Schenker does not accept applications from agencies. Please do not forward resumes to our application mailboxes, employees or company locations. Schenker AG/Schenker Deutschland AG/DB Schenker accepts no liability for any costs arising from unsolicited applications.
* Equal Opportunity Employer: at DB Schenker we are proud of our diverse workforce and we are committed in enhancing it further. Therefore, we welcome all applicants, regardless of gender, age, disability, nationality, religion or sexual orientation.
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